As Vancouver prepares for Taylor Swift’s Eras Tour, this December 6–8, Swifties from all over B.C. are flocking downtown for a chance to snag those coveted tickets. And this year, the magic of Taylor’s lyrics isn’t just on stage—it’s lighting up the city in dazzling displays that double as a family-friendly scavenger hunt.
Destination Downtown is entering its “Contest Era” with a unique ticket giveaway that will have fans exploring Vancouver’s vibrant neighborhoods. From November 29 to December 6, the downtown core will sparkle with 13 Taylor Swift lyric-themed lighting installations, each inviting you to snap photos, soak in the atmosphere, and enter to win two tickets to one of the most sought-after concerts of the year.
Here’s how it works:
- Visit any of the 13 lyric installations scattered across downtown.
- Follow the instructions on-site to collect a digital stamp using the Stamp Me app.
- Each stamp is an entry into the contest—the more installations you visit, the better your chances of scoring tickets!
Swiftcouver: A City Transformed
One standout stop will be the transformation of Vancouver’s iconic “Vancouver” sign into “Swiftcouver” along the Coal Harbour seawall. It’s a must-visit for Swifties looking to capture the ultimate Instagram-worthy moment while adding another contest entry.
But that’s just the beginning. Destination Downtown has curated a lineup of free, festive activities perfect for fans of all ages. From larger-than-life animal light installations and shimmering trees along the Coal Harbour seawall to live performances from local musicians, opera singers, and fire performers, there’s no shortage of entertainment.
Here are a few Swifty highlights:
- Fire Performances at Jack Poole Plaza: Watch as flames light up the night at the Grand Staircase leading to the seawall.
- Ambient Light and Sound Story: Immerse yourself in the artful storytelling at Komagata Maru Memorial.
- Roving Performers: Delight in interactive displays and roving acts throughout the area.
- A 76-foot Christmas Tree and Ferris Wheel: Visit the Vancouver Art Gallery North Plaza for a spin on the Ferris wheel ($7 per ride) or simply marvel at the city’s towering holiday tree.
A Family-Friendly Taylor Adventure
This isn’t just about Taylor Swift—it’s about bringing families together to explore Vancouver in a new light (literally). Take the kids for an evening stroll along the seawall, where beloved installations like Luna the Whale and Davie the Grizzly Bear will brighten their imaginations. Capture the magic of the season with a camera roll full of glowing memories while soaking in the excitement of the holidays.
Stephen Regan, head of Destination Downtown, sums it up best: “We are thrilled to celebrate the last stop of The Eras Tour and bring even more vibrancy to Vancouver’s downtown core. Vancouver is an exciting cultural hub—that doesn’t stop when the rain starts!”
Don’t Miss Out
Whether you’re a lifelong Swiftie or just looking for a fun, festive outing, this is a can’t-miss opportunity to celebrate music, community, and the beauty of Vancouver. Head downtown with your family, soak in the sights, and make your Eras Tour dreams come true.
For contest details and a map of the lyric installations, visit destinationdowntown.co. Let the countdown to Swiftcouver begin!