As the new year unfolds, Reitmans introduces an beautifully colourful and exclusive limited-edition collection by Hyba Activewear, collaborating with the renowned Canadian contemporary painter and muralist, Michelle Hoogveld. This five-piece collection, featuring a jacket, sports bra, leggings, sweatshirt, and a stylish sling bag, not only brings high-quality activewear but also encapsulates Hoogveld’s bold and distinctive artistic flair.
Unleash Your Inner Artwork
Designed with Hoogveld’s signature bold, geometric patterns and expressive hearts, this collection celebrates the fusion of fashion and art. Each piece is a unique canvas that allows you to mix and match, creating your personal masterpiece. It’s not just about looking good; it’s about feeling like a work of art as you embark on your daily activities.
Windbreaker Jacket: Conquer Life’s Adventures in Style
Combat the grey skies with the Windbreaker Jacket – a bold and bright statement piece. Crafted with wind-resistant and water-repellent woven fabric, this jacket is designed for those who want to take on life’s adventures without compromising on style. Embrace the vibrant colors and make a statement wherever life takes you.
Long-Sleeve Crew-Neck French Terry Sweatshirt: Cozy Chic with Iconic Hearts
For ultimate comfort and style, the Long-Sleeve Crew-Neck French Terry Sweatshirt is a must-have. Adorned with Michelle Hoogveld’s iconic hearts, this piece adds a touch of artistry to your cozy wardrobe. The simplistic yet eye-catching design is perfect for making a statement while staying comfortable.
Pulse Leggings: Move with Confidence
Get moving without any worries in the Pulse Leggings. The high-rise design, combined with moisture-wicking and quick-drying properties, ensures maximum comfort during your workouts. The bold colors will inspire excitement every time you slip them on, making your fitness routine a stylish affair.
Pulse Sports Bra: Customizable Comfort
Experience medium support with ultimate comfort in the Pulse Sports Bra. Made with stretch ‘stay-cool’ knit fabric and quick-dry, moisture-wicking properties, it’s designed for movement. The scoop neckline, removable cups, and adjustable straps allow for a customizable fit, making it easy to feel good while you conquer your fitness goals.
Sling Bag: Vibrant and Functional
Who said activewear bags had to be boring? The vibrant Sling Bag adds a pop of color to your on-the-go look. Compact and featuring a bottle holder, it’s the perfect accessory for those who are always moving. Elevate your activewear style with this statement piece.
Artistry in Activewear: Michelle Hoogveld’s Vision Come to Life
Renowned worldwide for her colorful works that draw upon human emotion and the universal theme of love, Michelle Hoogveld brings a dream to life through this exclusive collection. “It’s been a dream of mine to bring my artwork to life through something someone could wear,” says Hoogveld, emphasizing the emotional connection that her art aims to create.
Hyba Activewear: Where Style Meets Inclusivity
Hyba Activewear, known for removing barriers and inspiring movement and community, provides incredible value, style, functionality, and comfort. The collaboration with Michelle Hoogveld reflects their commitment to authenticity and inclusivity. The collection is exclusively available at select Reitmans stores across Canada and on Reitmans.com.
As you embrace your new year goals, let Hyba Activewear be your companion on the journey to feeling good in your own skin. With Michelle Hoogveld’s artistry, it’s not just about looking good – it’s about making a statement and feeling unstoppable every step of the way.