Boogie Wipes Creator Launches “Make Me a Mompreneur” Contest
Enter for a chance to win a mentoring session with Julie Pickens, creator of the multi-million dollar brand, Boogie Wipes
Necessity may be the mother of invention, but as novelist Sue Grafton once said, “Ideas are easy. It's the execution of ideas that really separates the sheep from the goats.”
No words ring truer for entrepreneurs navigating their way through the perils of starting a business. Fundamentally awesome ideas are indeed a big part of what makes a new business great, but unless you have a solid execution plan, and a team of people dedicated to helping you reach your goals, your idea will stay nothing more than a four-letter word.
To help other mompreneurs, Julie Pickens, CEO and co-founder of Little Busy Bodies, makers of Boogie Wipes, is hosting a contest to find one lucky aspiring mompreneur to share her knowledge of launching and driving a business to extreme levels of success. When the idea for Boogie Wipes came about, Julie her and her team were on to something. But, growing a home business from an idea with a $20,000 start-up budget to a $10 million company was not always easy and Julie is ready to share her experiences to help others rise to the top.
Julie’s Story of Success -
Before starting Little Busy Bodies, Julie was a sales manager for Gallo Winery & Miller Brewing and owned and operated six different franchise locations for Cold Stone Creamery and Wetzel’s Pretzels. Little Busy Bodies officially became a company in May 2007, and the first package of Boogie Wipes was sold in December 2007. The product caught on quickly and sales reached $1 million in the first year despite cash flow challenges, a tiny marketing budget and other bumps in the road. Two years later, in 2009, revenue more than tripled to $3.4 million. In 2010, Julie’s co-founder, Mindee Doney, left Little Busy Bodies to pursue other ventures.
Julie stayed on as CEO and in 2011 - under her leadership - the Little Busy Bodies team catapulted sales to a whopping $10 million and had products in 50,000 stores nationwide including Target, Toys R Us, Walgreens and Walmart. Another win that year, the company’s success caught the eye of executives at Proctor and Gamble. This burgeoning relationship eventually led to Little Busy Bodies partnering with Nehemiah Manufacturing, marketers of Pampers Kandoo. Through the partnership, the two companies plan on leveraging shared expertise to introduce more children’s products while maintaining their commitments to improving their community. Julie relocated Little Busy Bodies from Beaverton, OR to Cincinnati, OH for the partnership.
The Contest -
Supporting Little Busy Bodies’ core values, Julie maintains a vigorous schedule of speaking engagements and call-in chats, all while contributing to the company’s business-themed blog (www.thebusinessofbeingamom.com) in order to share her “mompreneur” knowledge with others while continuing to grow the Little Busy Bodies brand. Now, she is taking it a step further by creating the “Make Me a Mompreneur” contest.
To submit yourself or someone you know for the Little Busy Bodies’ “ Make Me Mompreneur” contest please email a 1000-word or less explanation of your business, difficulties you are facing, the success you have had and why you need/deserve a mentoring session with Julie to email@example.com. One lucky winner will be chosen on August 1, 2012. The winner will receive a daylong mentoring session with Julie in the winner’s hometown.